MyTile Co
Project
Industry
Tiles & Building Supplies Retail, Home Renovation & Interior Finishes
Client
MyTile Co
Services
Branding and design
UX and content architecture
Website design
Website build
SEO optimisation
SEO and Marketing services
A contemporary brand and digital presence for a growing tile and bathroom centre.
Context
MyTile Co is a tile and bathroom retailer on the Central Coast with a highly curated product range and a strong local reputation. They came to us with a clear goal. Elevate the brand, modernise the website and create a digital experience that could support both growth and discoverability. Their previous identity lacked consistency and their website was not expressing the quality and range of their products. They needed a brand system and digital presence that felt refined, functional and aligned with how people shop for interiors today.
The Shift
The business required more than a visual refresh. They needed structure. Consistency. And a website that could operate as both a digital showroom and a high performing asset for organic search. Before any design work began, we created a detailed Media Bible that documented brand usage across every touchpoint. This ensured MyTile Co could express its identity clearly across digital, social and out of home environments.
At the same time, their online discoverability was limited. They were visible for only a small set of keywords and not competitively placed for their most valuable search terms. The shift required a complete redesign of the user experience and a rebuild of the site with strong technical SEO foundations baked in from the start.
Our Approach
A Refined Visual System
We developed a modern and restrained visual identity that allowed product imagery to shine. Clean typography, a simple palette and structured layout principles created clarity across all brand applications.
Designing Around the Customer Journey
The website was redesigned with the user journey at the centre. We introduced a product catalogue and a shop by look feature to help customers browse intuitively and uncover combinations and styles that matched their project needs. Navigation was simplified to reduce friction and guide visitors directly to what they needed.
Performance and Search Ready Build
On the technical side, the build prioritised speed, structure and SEO readiness. Content architecture, markup, page structure and performance optimisation were all implemented to support long term organic growth, even in the absence of an ongoing SEO retainer.
The Work
Complete brand redevelopment supported by a detailed Media Bible.
Website redesign with a modern, functional and product led interface.
Product catalogue and shop by look experience for intuitive browsing.
High quality image presentation and responsive layout system.
Performance focused WordPress build with strong SEO foundations.
Clear visual identity applied consistently across brand and digital assets.
Impact
Measurable Growth in Search Visibility
The rebrand and website rebuild created immediate and measurable improvements. In the six months following launch, MyTile Co doubled its total keyword visibility, increasing from 66 to 124 tracked keywords. Keywords ranked in the top 3 positions increased ninefold, from 1 to 9.
Their most important target keyword, tiles central coast, moved into the second position on search results and is now a consistent source of high intent visitors each month.
A Digital Showroom That Reflects Quality
Beyond the numbers, the website now acts as a digital showroom that feels modern, calm and aligned with the quality of the products they sell. The browsing experience is smoother, the brand feels sharper and the platform is now positioned for future growth, whether through SEO or expanded product offerings.
A Foundation for Long Term Success
MyTile Co now has a digital presence that is both beautiful and commercially effective, with a strong foundation to build on for years to come.