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MojoSurf

MojoSurf: project background
MojoSurf: interface mockup

Project

MojoSurf

Industry

Surf Travel

Client

MojoSurf

Services

Website Design & Build

A global surf travel brand brought to life through an energetic and modern digital experience.

MojoSurf: left mockup
MojoSurf: right mockup

Overview

Global Surf Travel, Modern Booking

We redesigned and rebuilt the MojoSurf website around its new brand. Travellers can now compare surf camps, trips and courses across Australia, Indonesia and beyond, and book with confidence.

Context

A Surf Travel Brand Due for a Refresh

MojoSurf is a well-known surf travel company running camps, lessons and adventures across Australia, Indonesia and beyond. The trips are about community, movement and that laid-back surf culture feel. They needed a site with the same energy that also made comparing packages and booking simple. The old site had plenty of brand recognition but lacked the clarity, structure and speed a modern booking experience needs.

The Shift

Rebrand, Trip Clarity and Content Architecture

MojoSurf had just evolved its brand and the website was behind. It needed to feel like the freedom people go on these trips for, and it needed to make a big catalogue easier to use: on the old site it was hard to tell camps, courses and destinations apart. That called for a playful design system full of movement, sitting on a content structure that is clear and can scale.

MojoSurf: project media

Our Approach

Performance First, Built to Scale

We built on a performance-focused WordPress framework. It loads fast, the content blocks are flexible and there is room for new locations, partnerships and programs as they come.

MojoSurf: project background
MojoSurf: interface mockup

The Work

Design, Motion and a Fast WordPress Build

The design follows the new brand, with animation to carry the energy and clearer browsing for surf camps, trips and course levels.

Layouts are mobile-first, because a lot of trip research happens on the go. New destinations and seasonal itineraries slot straight into the existing modules.

MojoSurf: left mockup
MojoSurf: right mockup

Impact

[ A Clearer, More Confident Journey ]/01

The site has the brand’s energy and it is clearer to use. Travellers can compare trips, work out which surf level suits them and explore destinations, and the path to booking is smoother.

[ A Platform Ready to Grow ]/02

It feels warm and adventurous, like the trips themselves, and the foundations underneath are flexible enough to grow with new destinations and seasonal itineraries.