MyTile Co

Media Bible and Website Rebuild

MyTile Co is a tile and bathroom retailer on the Central Coast. We redesigned their website and ran a brand consistency program alongside it, and their organic search visibility grew as a result.

This was not a full rebrand. We tightened the existing identity and created a Media Bible with practical guidelines for logo use, typography, colour and tone so creatives and in-house teams can stay on-brand across social media, the website and campaign assets.

Doubling Organic Keywords After Rebuild

The new website doubled the number of keywords MyTile Co ranks for within six months of launch, and keywords in the top three positions rose ninefold. Those top positions matter most, because they attract the majority of clicks.

The standout result is “tiles central coast”, MyTile Co’s top target keyword. It now ranks second on Google, and with 320 monthly searches it is estimated to send around 64 potential customers to the site each month, based on industry-standard click-through rates.

These gains came without a dedicated SEO project or ongoing SEO services, and they leave a strong foundation for targeted SEO work in future.

Modern Design with Practical UX

The redesign gave MyTile Co a sleek, modern site that is much easier to use. A new product catalogue and a “shop by look” feature let people browse the range the way they would walk a showroom.

Big, high-quality imagery and simple navigation do the selling, and the site works on any screen. It is built to help people picture the tiles in their own home.

SEO and Brand Story in One Experience

The site that is climbing the rankings is the same one that makes the brand look good, and that is the point. We don’t treat design and SEO as separate jobs. When the structure, speed and content are right from the start, search performance follows, and MyTile Co got both.