MyTile Co
Project
MyTile Co
Industry
Tile and Bathroom Centre
Client
MyTile Co
Services
In a transformative collaboration with MyTile Co, we embarked on a comprehensive rebranding and website redesign project that has significantly elevated their online presence and SEO performance. Our approach was multi-faceted, starting with the creation of a detailed Media Bible. This crucial document laid out meticulous guidelines for brand representation across various platforms, ensuring consistency and clarity. It covered everything from logo usage, typography, and colour palettes to the nuances of social media engagement and outdoor advertising.
Impact
Keywords ranked — doubled total keyword visibility within six months of launch
Keywords in top 3 positions — a ninefold increase
Rank for “tiles central coast” — top target keyword with 320 monthly searches
Noticeable Growth in Organic Ranking
Our strategic website build led to a doubling in the number of keywords for which MyTile Co ranked, growing from 66 to an impressive 124. This expansion in organic visibility laid the groundwork for increased web traffic and enhanced brand recognition. Notably, there was a staggering 9X increase in keywords ranked in the top 3 positions – jumping from 1 to 9. This achievement is particularly significant, given that these positions are critical for attracting clicks and driving web traffic.
Among these, “tiles central coast” stands out as a milestone success. As MyTile Co’s top target keyword, securing the second position on search engine results pages (SERPs) has been transformative. With 320 monthly searches, this keyword alone is estimated to direct 64 potential customers to the site each month, based on industry-standard click-through rates.
This surge in SEO performance was achieved even without an initial dedicated SEO project and continues in the absence of ongoing SEO services. The results speak volumes about the inherent SEO strengths of our website design and development practices. Six months post-launch, the data underscores a solid foundation for future SEO efforts, suggesting even greater potential for growth with targeted SEO strategies.
A Showcase of Modern, Practical Website Design
Beyond the impressive SEO results, the redesign of MyTile Co’s website has elevated the brand’s online presence with a sleek, modern aesthetic. The new design not only aligns with contemporary trends but also significantly enhances the user experience. The introduction of a product catalogue and a “shop by look” feature provides an intuitive and engaging shopping experience, encouraging visitors to explore the wide range of products MyTile Co offers.
This modernisation has transformed the way MyTile Co showcases its products. High-quality images, streamlined navigation, and responsive design elements work together to create an online environment that mirrors the quality and style of MyTile Co’s offerings. The website now serves as a digital showroom, inviting visitors to envision how MyTile Co’s tiles can transform their spaces.
A Website that Drives Business
By prioritising both function and form, we’ve delivered a website that not only ranks well on search engines but also provides a compelling visual narrative of the MyTile Co brand. This holistic approach to web design and SEO exemplifies our commitment to delivering comprehensive digital solutions that drive growth and enhance brand strength.